Oktopost

SEPTEMBER 19, 2024

How can we be more confident about proving the success of our social media efforts day in and day out? In addition to this, our management often asks us to prove that our social media activity is working. Proving ROI from social media remains challenging, especially as platforms and algorithms constantly evolve.

B2B 62

B2B Social Media Marketing Metrics 62

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

Social Media Management 86

Social Media Management Social Media Film Class 86

Social Media Today

JULY 3, 2020

Webinars can be a great way to boost brand awareness, but they can also serve valuable and important purpose in various stages of the buying journey.

B2B 215

B2B Buy Marketing Brands 215

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 141

Marketing Apple Loyalty Authentication 141

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 142

B2B Strategy Content Hubspot 142

Oktopost

AUGUST 1, 2024

of marketers state generating high-quality leads is their biggest challenge. Consider a prospect who has attended a webinar and subscribed to your emails. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them.

B2B 118

B2B Team Social Media Management Analysis 118

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. Guest post by Mitt Ray.

B2B 175

B2B Instagram BuzzStream Hubspot 175

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now. Right behind Zoom is TikTok on the charts.

Social Media 182

Social Media CPM CPC Samples 182

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Oktopost

JANUARY 26, 2022

There are a variety of ways in which businesses can repurpose their content for social media, keep reading to find out how. Turn Testimonials into Social Media Content. They work well as social media content because they’re excellent social proofing tools. Transform Webinars into Video Tutorials.

Social Media 174

Social Media Content How To FAQ 174

Social Media Today

SEPTEMBER 15, 2024

Some tips for your TikTok marketing efforts.

Tips 168

Tips Marketing 168

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Tools 119

Tools Marketing Price Hubspot 119

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure.

Data 62

Data Social Media B2B Analytics 62

Social Media Today

SEPTEMBER 15, 2024

Some tips for your TikTok marketing efforts.

Tips 164

Tips Marketing 164

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 167

Eventful Social Media Marketing Influencer 167

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B 62

B2B Marketing Sentiment Trends 62

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 247

Content Marketing Reputation Case Study 247

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. And while social media is a crucial touchpoint in that journey, its rarely the last step before conversion.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Training 140

Training Course Resources Social Media 140

Social Media Today

OCTOBER 14, 2024

Insight to help drive your Pin marketing campaigns.

Hosting 164

Hosting Marketing Campaign 164

Hootsuite

FEBRUARY 24, 2025

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. Social channels are a forum for communicating with constituents and the general public. Book a Demo What is social media archiving for government agencies?

Industry 76

Industry Metadata Social Media Policies 76

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. long form content can really dig into a subject (and convert social media users into paying customers, too). It’s easy to share. Download now What is long form content?

Content 114

Content YouTube HootSuite Instagram 114

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Transparency builds credibility, and audiences appreciate the honesty.

B2B 77

B2B Strategy Case Study Marketing 77

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? We all have different goals, objectives, customers, audience, strengths and weaknesses.

Social Media 163

Social Media Marketing Training Industry 163

Social Media Today

OCTOBER 14, 2024

Insight to help drive your Pinterest marketing campaigns.

Hosting 159

Hosting Marketing Campaign 159

Social Media Today

JULY 1, 2024

New marketing insights from the TikTok team.

Team 187

Team Marketing 187

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

ROI 174

ROI B2B Social Media Brands 174

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. Pinterest Predicts is a webinar where Pinterest forecasts the possible trends on its platform for the year. What Is Pinterest Predicts 2022? Newsletter.

Data 177

Data Marketing Trends Newsletter 177

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. Like any marketing strategy, the best way to make your Pinterest efforts successful is through experimentation.

Brands 127

Brands Travel Metadata Feed 127

Hootsuite

APRIL 5, 2021

Any hot new social media app is bound to go through this rags-to-riches-to-Twitter-mockery trajectory (RIP, Google Plus ). Nick, ever the intrepid social media investigator, immersed himself in Clubhouse for a week or so to truly try to understand it. For brands on social media, reaching the right audience is crucial.

Social Media 142

Social Media Marketing Template Templates 142

Social Media Today

JULY 1, 2024

New marketing insights from the TikTok team.

Team 178

Team Marketing 178

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

Influencer 77

Influencer Marketing Survey Collaboration 77

Sherrilynne Starkie

MAY 11, 2020

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following.

Google 221

Google Software Content Social Media 221

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 145

Video Social Media Wireless Marketing 145