The CIA is Watching Your Every Tweet

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The CIA is Watching Your Every Tweet by cinta5 on October 19, 2009 Not just what you tweet, but your Amazon book review, your Facebook status, and your blog comments. According to Wired.com , the CIA is investing in Visible Technologies, a software firm that specializes in social media monitoring. Media. Marketing.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Differences in social listening software are vast.

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics. Media Monitoring.

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Form social media teams.

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).

Listening Tools

Proactive Report

We know by now that we have to listen before we jump into social media. Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. There are many monitoring tools on the market now. Visible Technologies. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. But the question I often get asked is how?

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Visible Technologies Still doing what they do. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. Great for small brands and the do it yourselfer social strategists.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Differences in social listening software are vast.