Ignite Social Media
APRIL 9, 2020
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic.
Ignite Social Media
APRIL 13, 2021
A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. Audiences are creating less content across social media today.
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Ignite Social Media
MARCH 16, 2020
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19.
Webbiquity SMM
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?
Ignite Social Media
MAY 26, 2022
Social media marketing is always changing, but one thing is for sure — it’s here to stay. Adopting a future-proof social media strategy will help you stay ahead of the curve. Social media changes so rapidly that it can be difficult to keep up.
Social Media Today
DECEMBER 22, 2019
We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out
Social Media Today
MAY 8, 2019
However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it
Mindjumpers
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Social media monitoring continues to be an important component of social strategy.
Social Media Today
MAY 6, 2020
The latest report from Sprout Social looks at the differences between how marketers and consumers view and utilize social platforms
Social Media Today
DECEMBER 12, 2018
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report
Mindjumpers
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.
Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.
Social Media Strategies Summit
NOVEMBER 18, 2022
It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.
Ignite Social Media
NOVEMBER 23, 2020
This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.
Social Media Today
DECEMBER 11, 2018
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report
Ignite Social Media
APRIL 17, 2020
If so, this will fundamentally alter shopper marketing. A recent Media Post article showed that brands were less enamored with television advertising even before the pandemic. The post How Social Media Marketing Will Emerge Post-COVID-19 appeared first on Ignite Social Media Agency.
Social Media Today
NOVEMBER 19, 2018
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report
Ignite Social Media
DECEMBER 27, 2018
2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. Social didn’t slow down in December – read on for a round-up of December social media updates! December Social Media Updates. It feels like this is Instagram’s response to the privacy questions that have plagued the world of social media this year. That rounds out our December social media updates.
Social Media Strategies Summit
MAY 19, 2022
Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers.
Ignite Social Media
DECEMBER 8, 2020
Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. Who’s Using Which Social Networks? Here at Ignite, we always apply Forrester’s POST methodology to our social media strategies.
Harp Interactive
AUGUST 26, 2010
Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Where Customers Go, Marketers Follow.
Mindjumpers
JANUARY 26, 2011
Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media.
Webbiquity SMM
JANUARY 21, 2021
While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?
Waxing UnLyrical
MAY 15, 2018
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Will Work for Media Impressions. Guest Post by Scott Kaminski.
Ignite Social Media
MARCH 12, 2021
Once a force to be reckoned with, Snapchat more recently seems like an afterthought in most social media strategies. Survey results from Q3 2020 show Snapchat is the #4 most popular app with teens/young adults. Subscribe to Social You Should Know. Snapchat Marketing
Ignite Social Media
JULY 10, 2019
With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. While still available to a small group, this could be huge for the future of shopping via social. Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users.
Pam Moore
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.
Ignite Social Media
FEBRUARY 11, 2021
The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.
The Realtime Report
JANUARY 25, 2022
Survey Reveals That 41.3% Don’t Have a Digital Marketing Strategy. Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. The research focused on the digital marketing strategies that startups use in their promotion.
Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all.
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?
Social Media Strategies Summit
FEBRUARY 22, 2021
It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.
agora pulse
AUGUST 17, 2020
Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? What Is a Social Media Strategy?
Bare Feet Studios
AUGUST 2, 2012
As an initiative for the Social Media Club Hawaii Chapter in 2011 , I set up a survey of social media practitioners, looking at compensation and services. You can Download a PDF of the Social Media Pay Survey here. This was an anecdotal poll of social media pros, conducted via an online survey that was shared through the SMCHI email newsletter and to our colleagues on Twitter.
Sprout Social
FEBRUARY 16, 2023
Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. On social, the same tactics can only yield the same results for so long.
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. And don’t forget about social listening.
Ignite Social Media
AUGUST 31, 2021
2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: .
Convince & Convert
FEBRUARY 12, 2015
Image via BigStockPhoto.com Marketing is no longer about talking at the customers. While it’s extremely useful to know where you stand in terms of ROI, it’s also necessary to get direct feedback from your customers to determine if your marketing efforts are working and your objectives are being reached. One way to find out your customers’ opinions is by sending out a survey. You’re going to need several surveys out there for all your different projects.
Social Media Today
DECEMBER 13, 2018
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part four of our report
Hootsuite
MARCH 2, 2023
Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms.
Sprout Social
AUGUST 26, 2021
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. What is social media market research?
Ignite Social Media
AUGUST 16, 2018
Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% But how can social media monitoring help your brand’s overall customer service experience? Setting up and maintaining social media monitoring for your brand can ensure that any burgeoning issues are caught in real time.
SocMed Sean
MAY 30, 2018
Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media. Social Media offers an ever-growing plethora of outreach options.
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