Adam Sherk

MAY 15, 2012

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.

Press Release 269

Press Release Vocus Video Embedding 269

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Vocus and Cision ) to the obscure ( Butterfly Publisher ). 5 Stars **.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). I personally feel getting local media from micro-news sites, bloggers, to daily and weekly print, is different than getting attention from monthly national periodicals and TV (even local TV). Since I had done this already, I thought that was fair. C: Local and national media.

How To 191

How To Vocus Blogger Meeting 191

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. Then, write a press release that illustrates the trend just like a hard news story you might read on a major news site. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. The lesson?

Press Release 39

Press Release Vocus Blogger Embedding 39

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I like Vocus for some things and radian 6 for others.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. That’s huge.

Social Media 167

Social Media Facebook Marketing Consultant 167

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. That’s huge.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. 6 ways content marketing has changed the way we do PR by The Next Web. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? ” The 10 Commandments of Press Release Writing by PR Breakfast Club.

Press Release 100

Press Release Tips SEO Influencer 100

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279