6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. We like Visible a lot.