6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. We like Visible a lot.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. We like Visible a lot.

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Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.