Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?
Direct Marketing Observations
JANUARY 14, 2010
1) Here’s a cool little tool: Type in a brand name. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. We’re either creating it or consuming it.
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Sprout Social
MAY 11, 2022
So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?
Twist Image
APRIL 26, 2011
The process of hiring a Marketing agency feels old. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. and somewhat broken. There is a better way.
Social Media Strategery
MARCH 8, 2020
Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. Most brands struggle to provide these types of resources and experiences necessary to attract and retain top PR talent.
Sprout Social
MARCH 19, 2020
Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Every agency starts with a specific type of expertise.
Twist Image
NOVEMBER 22, 2013
The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. This is the marketing business. Let''s talk about money. Brands are strange birds too.
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