Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. Where to Start?

RFP 159

RFP RFI Social Media Proposal 159

Twist Image

APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. The RFP process is about finding the smartest partner.

RFP 106

RFP RFI Proposal Compete 106

Twist Image

NOVEMBER 22, 2013

The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. This is the marketing business. Let''s talk about money. Brands are strange birds too.

Cost 91

Cost RFI RFP Proposal 91

Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's important to remember that a marketing agency is a service-based industry.

RFI 101

RFI RFP Insurance How To 101

Hootsuite

MARCH 10, 2021

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”.

RFP 143

RFP Template Templates Proposal 143

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Collaboration 100

Collaboration Study Diagrams RFP 100