Direct Marketing Observations
JANUARY 19, 2010
If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. Where to Start?
Hootsuite
AUGUST 11, 2020
A great social media proposal is a key tool for any social media marketer. Maybe you’re responding to an RFP (request for proposal). Either way, a social media marketing proposal is the document that takes a new customer from prospect to client. What is a social media marketing proposal? If not, tweak accordingly.
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Hootsuite
MARCH 10, 2021
Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”.
Twist Image
NOVEMBER 22, 2013
The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. This is the marketing business. Let''s talk about money. Brands are strange birds too.
Twist Image
APRIL 18, 2012
While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. In short, it's not a science. Bail if there are too many agencies.
Social Media Strategery
MARCH 8, 2020
Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. Most brands struggle to provide these types of resources and experiences necessary to attract and retain top PR talent.
Direct Marketing Observations
MARCH 29, 2010
Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you identify and act on opportunities to attract, market, and recruit top social media talent? Would you want to be?
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