Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. How to do Facebook Marketing Research.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Become Predictive in Marketing Efforts.

Trending Sources

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Have I researched the trend? Researching a simple trending topic may seem unnecessary, but doing just a little bit of research on the trend will save you trouble later on down the road.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The tradeoff for bringing new technology to market as soon as possible is that it won't be good enough at first.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Can they negatively affect the market performance of the current model as they influence consumers to delay their purchase until speculated new model is launched?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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What the Rise of Sponsored Social Means for Your Business

Convince & Convert

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. Marketers Find Sponsored Social More Effective than Most Traditional Approaches.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Discover the sentiment of a brand, product, or topic on Twitter. ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal).

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.

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6 Instagram Trends Marketers Should Know

Sprout Social

However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake.

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment.

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Guest post by Philip Masterson.

It's Time to Stop Thinking Like Marketers

Social Media Marketing

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media.

6 Brainstorm Resources for Content Marketers

Simply Measured

Content marketers are tasked with positioning their brands as thought leaders, and staying one step ahead of the competition. Content marketers can find themselves cycling through a repetitive content planning process and recreate similar content time and time again, simply because they aren’t finding the right resources to enhance their brainstorming capabilities. Luckily, we’ve gathered some brainstorming resources to make your job as a content marketer easier and more impactful.

What Social Marketers Can Learn from David Ogilvy

Simply Measured

From a marketer’s perspective, what communication channels were out there to leverage? 10 Social Marketing Lessons from Forbes Most Valuable Brands Download. This was always a bad idea, but with the noise that defines social channels it’s marketing suicide. Social Marketing

Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. Using Facebook to Gauge Public Sentiment.

The 5 S Model to Create Marketing Memories

Engaging Brand

It is an important tool in social marketing. Sentiment - It is not just the 'thing' that is important it is the emotion which we attach to it. From a marketing angle, you need to evoke memories. From a marketing angle how can you create a personal space for you and the customer?

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Do background research.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. There are many tools and methods for conducting audience research.

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The Digital Marketing Road Map

Proactive Report

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

What makes Public Relations unique within the communications and marketing mix? Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. Measurement & Metrics Strategy message exposure PRIME Research Public Relations

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Content creation based on insights gleaned from your research.

Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Don’t overlook the other numbers, such as sentiment and net promoter score.

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Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. Social Media Facts, Stats and Research.

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Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way).

Marketers, Let Your Egos Go

Twist Image

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? There is a very real threat to the marketing profession, and it''s one that has been present for quite some time, but it''s gaining more and more momentum. He concludes that too many marketers let their ego get in the way. marketer.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? link] The New Metrics for Social Marketing [.]

Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing.

Research-Driven Ideas for Social Data

Mindjumpers

These areas have been somewhat excluded in the past by more traditional information systems research. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community.

The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now, on to the results of my research. Now part of Salesforce.com Marketing Cloud. Marketing Insider Group.

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. But, as useful as the Four Ps have been in my own growth, times change and marketers need to change with them.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. Influencer marketing campaigns can provide a lot of value to your brand when it comes to awareness and engagement.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? ‘New York Times’ Enters Distance Learning Market , Sept. It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. Redefining Research. Research is a skill. Friday.