Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” A multi-channel marketing platform primarily for B2C marketers. 7: The Six Best Google+ Marketing Tools.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding. Become Predictive in Marketing Efforts.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
What is the sentiment behind the trend? Have I researched the trend? Researching a simple trending topic may seem unnecessary, but doing just a little bit of research on the trend will save you trouble later on down the road. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins. Go catch em somewhere else, man.
What's In That Sentiment Score?
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text. At what level is sentiment scored and reported?
Listen to the Voice of the Customer or Stop Doing Business
NOVEMBER 25, 2011
Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.].
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. 1) TwitterCounter. I like it.”
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Is Sentiment Making Brands Stupid?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level.
What the Rise of Sponsored Social Means for Your Business
Convince & Convert
DECEMBER 9, 2015
Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. 2015 State of Sponsored Social Report.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
6 Instagram Trends Marketers Should Know
JULY 6, 2016
However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users. What Are Instagram Trends?
It's Time to Stop Thinking Like Marketers
Social Media Marketing
MARCH 31, 2013
It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers.
Why Investors Need to Use Social Media
Convince & Convert
AUGUST 31, 2015
When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. highlight to tweet).
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Conducting thorough audience research will ensure that all of your social media marketing efforts are as effective as possible. They make a…well, you get the idea.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. A simple tool like Google Alerts would pick up most stray citations. No more.
The 5 S Model to Create Marketing Memories
JUNE 14, 2012
It is an important tool in social marketing. Sentiment - It is not just the 'thing' that is important it is the emotion which we attach to it. From a marketing angle, you need to evoke memories. From a marketing angle how can you create a personal space for you and the customer? Senses - So important, great research by Martin Lindstrom from a marketing angle.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Do background research. Screen for online reputation.
Public Relations: Controlling the Uncontrollable
OCTOBER 19, 2016
What makes Public Relations unique within the communications and marketing mix? But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Guest Post by Mark Weiner.
Why Social Media Is Important for Content Marketing
OCTOBER 19, 2016
You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Listen and monitor sentiment. I think we all know the answer to this one. Push social sharing.
The Digital Marketing Road Map
OCTOBER 2, 2013
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. A simple Digital Marketing Road Map that makes it easy to plan, implement and measure digital marketing is sorely needed.
Turning Marketing Measurement on its Head
APRIL 5, 2011
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Pretty radical, eh?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. Social Trust Factor: 10 Tips to Establish Credibility by The Marketing Nut.
Director of Content Tipped as Top New Marketing Job in 2014
OCTOBER 14, 2013
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.
Why Is Social Media Measurement So Hard?
Convince & Convert
MARCH 6, 2017
” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. No (although social IS getting harder).
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). It also includes suggestions for what social marketers can do to alleviate these stresses and solve these problems.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support.
Research-Driven Ideas for Social Data
JUNE 19, 2014
These areas have been somewhat excluded in the past by more traditional information systems research. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Here she explained her research as one that digs into visual complexity using systems perspectives.
Marketers, Let Your Egos Go
APRIL 25, 2013
For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? There is a very real threat to the marketing profession, and it''s one that has been present for quite some time, but it''s gaining more and more momentum. it tells a story that captivates our imaginations and connects us to a brand - and to others who share in the brand sentiment. brand sentiment. chief marketing officer.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2? A structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.
Six Simple Public Relations Efforts that Take Less than 10 Minutes
SEPTEMBER 14, 2015
However, there’s nothing wrong with researching who mentions your product on Twitter and following-up with them about a used product or service. The minute it takes to send the tweet could get the person to retweet the sentiment to onlooking friends who will also be impressed by your brand’s gesture. Marketing guru Seth Godin urges brands to be the purple cow of chosen sectors.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.
Breaking from Tradition: The Four Ms of Influence Marketing
Convince & Convert
MAY 29, 2013
I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. Why the Need for the Four Ms of Influence Marketing? I’m an old-timer.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The
The 17 Best Social Media Management Tools
MARCH 27, 2017
And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now, on to the results of my research. Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market. Marketing Insider Group. Sprout Social.
Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
Buzz Marketing for Technology
JUNE 27, 2008
Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? ‘New York Times’ Enters Distance Learning Market , Sept. The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. ” “Research isn’t a Google search,” she said.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. CopyBlogger (Brian Clark): Ranked as a top marketing blog, Brian and his team help businesses persuade in a 2.0 Diva Marketing Blog (Toby Bloomberg): Toby’s blog provides a wide array of social media advice.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). First, Facebook went to market with in-stream, in-browser-view video–an incredibly different direction from what consumers and agencies say they want. Study commissioned by Trusted Media Brands.