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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

How many great ideas and concepts from early startups are out there just waiting to be heard? It turns out that even the most brilliant visionaries, startup founders – dreamers of the next big thing – struggle to communicate that vision to investors, client prospects or suppliers. – Adam.

Startup 117
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3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

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3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.

Atlassian 118
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Stop Blaming Meta When Your Ads Aren’t Working

Jon Loomer

It’s also going to be easier for an established brand with a positive reputation to get good results compared to a completely new startup in a crowded industry. Again, that doesn’t make it hopeless for the startup, but the expectations should be different.

Startup 192
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250
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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.