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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. How do you get non-marketers involved?

B2B 155
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? The goals of content marketing are consumption, then behavior. Content marketing is the new brochure. More on Content Marketing vs. Social Media.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. What do your fans like on the competitor sites?

Brands 275
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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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The complete guide to create your employee advocacy content strategy

Sprout Social

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program.

Strategy 131
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123Movies Alternatives And Similar Sites

SocialFish

The streaming trend grows among different sites, and movie-streaming is no exception. All you need is some free time and reliable internet connection, and you can use this site to enjoy high-grade Hollywood movies, but also those less popular. There are a lot more reasons why 123Movies is so popular. Problems of watching 123Movies.

Sites 20
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5 Ways To Streamline Your Business and Improve Workflow

The Realtime Report

A few years ago, defense contractor Raytheon found that by having each business division or even work site use a different product data management system, they were wasting tens of millions of dollars per year on redundant functions. It saved more than $50 million a year by moving to PDMLink as its data repository and data management tool.