Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186

Strategy Wiki Sysomos Radian6 186

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace.

Data 197

Data Social Media Radian6 ROI 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! One of my go-to reads is the Radian6 blog!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! One of my go-to reads is the Radian6 blog!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

JANUARY 11, 2011

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. Search Volume. Inbound Links.

Metrics 158

Metrics Social Media Postrank Klout 158

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. And we’re only at the beginning.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. But like the other sites, it's also a social network itself. By linking your social activity from other sites, you see your net worth rise more quickly. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. Content Marketing audience BAGC be a green commuter blog rescue content marketing social media strategy UCLA youtility'

Transportation 159

Transportation Sysomos Radian6 RSS 159

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with. Your post made me laugh!

Social Media 197

Social Media Radian6 Small Business RSS 197

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Sometimes the best marketing copy you could ever write comes right from your target market.

Social Media 132

Social Media Data SM2 Radian6 132

Kikolani

JANUARY 26, 2010

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 154

Social Media Radian6 Strategy SM2 154

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Convince & Convert

SEPTEMBER 11, 2011

We routinely quote website traffic figures from these services, despite the fact that site owners often say discrepancies are very large indeed. So much so that people (presumably sober) proclaimed that this was the future of marketing. Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 159

Klout Nielsen Influencer Social CRM 159

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Any questions or comments?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. Hope to hear from you, and I look forward to reading your posts on your site, now that I’ve been introduced by your guest post on PR 2.0. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs.

Press Release 129

Press Release How To Blogger Radian6 129

Ari Herzog

SEPTEMBER 30, 2010

The professional headline is a tagline that follows you around the site and is always underneath your name. Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Featured in Marketing in 2010 book. FourSquare.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. You need to know how many unique visitors you get, what days are best to post content, what content people read most, what sites refer traffic to you, etc. Marketing Profs ) eMarketer predicts that online video will jump by 40% in 2010.

Social Media 69

Social Media Filtrbox Tools SM2 69

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Not only are more websites being created, but each individual social media site is expanding and integrating to make things more convenient for its users. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment System 42

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services.

Brands 143

Brands Content Social Media Consultant 143

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

MARCH 25, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming 18 Social Media Quotes Incinerate Your Social Media Checklist Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: social (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

How To 240

How To Marketing SEO Training 240

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr Alterian SM2 257

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. results for a company.com site, Canadian results for a company.ca site) is helpful. Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. thanks for sharing!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139