Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?
Twist Image
NOVEMBER 22, 2013
The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. I''ve worked on the publisher side, the brand side and the agency side. Let''s talk about money.
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Social Media Strategery
MARCH 8, 2020
Publisher walls between paid and editorial are disappearing. Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. It’s not an easy time to be an agency PR pro. Earned media budgets are being slashed.
Sprout Social
MARCH 19, 2020
Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. .
Convince & Convert
FEBRUARY 12, 2012
Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.
Buzz Marketing for Technology
JUNE 27, 2008
Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Risk Management. Knowledge Management. Compliance. User Satisfaction.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)
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