Sprout Social

FEBRUARY 8, 2021

We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. In total, Sprout is featured in eight categories on G2’s list, including Highest Satisfaction Product, Best Product for Enterprise, Best Product for Marketers and Best Product for Customer Service.

Software 80

Software List Compete Review 80

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 84

Brands Sentiment Analysis Marketing 84

The Realtime Report

SEPTEMBER 22, 2020

The dramatized investment process seen on television isn’t how it works for the majority of individuals looking to get their ideas out into the market. Being ready to scale is when your business model and product have been proven to be ready to go into new markets and territories. Establish a Working Product.

Startup 172

Startup Software Small Business Products 172

Sherrilynne Starkie

DECEMBER 18, 2017

There are seven main Facebook ad formats available including video , photo, slide show, carousel, dynamic product ads and lead form ads. The social network provides four ways to find and target the right people. times by using lookalike audiences to reach international markets. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279

Trends Marketing Mobile Wireless 279

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. You don’t need software to make these links.

HootSuite 120

HootSuite URL Analytics Forums 120

SocMed Sean

SEPTEMBER 26, 2012

SF has long been known as THE leader in Customer Relationship Management (CRM) software, offering businesses the ability to track their clients and prospective clients in a cloud-based software environment. Is the Marketing Cloud the next step in business social engagement? Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media marketing software with multiple different features aimed to help social media managers stay on top of their day-to-day workflow. They claim to be voted the top social media management solution due to their features, ease of use, and overall cost value. What’s AgoraPulse Anyway.

Review 78

Review Social Media Management Price Collaboration 78

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

BeingOptimist

MAY 17, 2023

In today’s competitive market, random sales and lead generation are ineffective. Targeted marketing increases the visibility, credibility, and quality of leads for a brand. Additionally, strategies enable businesses to use social media, content marketing, SEO, and email marketing to increase sales and revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Webbiquity SMM

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Activating your employees and decentralizing social media is the next phase of success.

Social Media 167

Social Media Content Marketing B2B 167

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Your Escape From 9 to 5

APRIL 16, 2022

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. Crafting a Marketing Email. Lead Scoring.

Marketing 40

Marketing How To Software Buy 40

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media marketing software with multiple different features aimed to help social media managers stay on top of their day-to-day workflow. They claim to be voted the top social media management solution due to their features, ease of use, and overall cost value. What’s AgoraPulse Anyway.

Review 70

Review Social Media Management Price Collaboration 70

Jason Yormark

AUGUST 9, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Social Network Quality vs. Quantity: What’s More Important? Subcribe via RSS Social Network Quality vs. Quantity: What’s More Important? Community, marketing, video production, are some examples of professional connections.

Social Networking 100

Social Networking Badge RSS Disqus 100

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. How to test content marketing programs.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to choose the level of control over where your ad appears.

Reputation 128

Reputation Tools Brands How To 128

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving.

Trends 154

Trends Marketing Education Training 154

The Realtime Report

FEBRUARY 12, 2017

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.

Analytics 107

Analytics Meeting Tools Sentiment 107

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

SocMed Sean

MARCH 5, 2014

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed!

Company 244

Company Software Collaboration Features 244

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

Tools 144

Tools B2B Price ROI 144

The Marketing Blog

JULY 29, 2008

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! 48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. July 29, 2008.10:48

Products 100

Products Web 2.0 Startup Hotels 100

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167