Twist Image

NOVEMBER 22, 2013

The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. This is the marketing business. Let''s talk about money. Brands are strange birds too.

Cost 91

Cost RFI RFP Proposal 91

Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's important to remember that a marketing agency is a service-based industry.

RFI 101

RFI RFP Insurance How To 101

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Questions 196

Questions Social Media RFP Collaboration 196

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Twist Image

DECEMBER 27, 2017

Adoption of most consumer-facing innovation starts in Marketing Departments. And getting attention is one of the business goals of marketing. Innovation starts in Marketing, not the Contact Center, but budgets are forming in the latter. The term “shiny object” exists for a reason: humans have a fear of missing out.

RFP 98

RFP Apple Embedding Applications 98

Ignite Social Media

OCTOBER 28, 2016

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. Hence our purpose here today.

RFP 60

RFP Issues Social Media Proposal 60

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Absolutely.

Social Media 116

Social Media Strategy Consultant ROI 116

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes. Enterprise software purchases are a team sport.

Organization 78

Organization Social Media Tools Hubspot 78

Buzz Marketing for Technology

JUNE 27, 2008

We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. By presenting instances of such environments from our study data, we illustrate how such individualized work processes are created and demonstrate the need for new supporting technologies and tools.

Collaboration 100

Collaboration Study Diagrams RFP 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Project Management. Enterprise.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Myrland Marketing

JUNE 29, 2010

Those of us in communications and marketing need to take advantage of what it has to offer. That said, social media can be fickle and hard to control and is increasingly suspect when it comes to marketing. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? Stumble upon something good?

RFP 77

RFP Social Media Comments Training 77

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Strategy RFP Social CRM 115

Writtent Blog

MAY 6, 2021

It is tempting to view the use of a Lock Out Agreement as a suitable device for holding the parties to their word until such time as the mechanics of the conveyancing process catch up and deliver a formal Exchange. This means that a handshake agreement is not binding and has no effect if one party seeks to renege on a promise.

Sample 40

Sample Samples RFP Compete 40