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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147
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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches.

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Some examples: Social Media Examiner. Digital Marketing. MLB Network.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

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China: The State of Social Media

Mindjumpers

There are modern mega cities like Beijing, Shanghai and Guanzhou, and there are poor farmers who basically live the same type of life as they did 50 years ago. Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook. How Social Media Reflects Human Behaviour.

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10 Types of Questions That Get Shared on Social Media Like Crazy

Rebekah Radice

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. True of False.

Types 130
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120