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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. Some examples: Social Media Examiner. Digital Marketing. MLB Network. Social Media Marketing. Social network (not the movie). I even wrote about it a few years ago.

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China: The State of Social Media

Mindjumpers

Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook. However, the networks are changed to better fit the Chinese user and market in several ways. Many users of social networks in China have a different attitude towards privacy than in the West.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

This trend toward growth and diversity means that no one social platform or channel can be ignored. Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. Source: PEW Surveys conducted 2012-2019.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Source: Hootsuite’s Digital Trends report 2.

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. adults use the social network. Facebook is the most popular social network among seniors.