article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? SMS marketing is a great way to reach your target audience with a concise and clear message.

SMS 107
article thumbnail

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Why SMS is an Ugly Duckling.

SMS 87
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
article thumbnail

HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

However, social media is subject to the Privacy Rule. Sharing patient information with an agency Do you work with a third-party marketing agency to help you with social media? If you understand the characteristics of your target market , you can use those targeting options to reach the right audiences with social ads.

article thumbnail

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Social continues to evolve into something devoid of privacy and chock full of transparency with authenticity caught somewhere in the middle. Facebook has taken that aspect of MySpace, and simplified and reduced the ability to create, and amplified the ability to connect and share- and 500 million people have embraced it.

Mobile 177