Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer).

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

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Is the Financial Services Industry Poised for Market Disruption?

SocialFish

evolve the existing systems and processes that aren’t in sync with the market expectation. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy.

Five Social Media Predictions for 2010

Socialized

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back.

How to Promote Yourself Using Social Media for HCRCA | Bare Feet Blog

Bare Feet Studios

Schedule smartly. Marketing The Good News: Other people can spread your message for you. Your New Media Voice Text Blog Podcast Internet Talk Show Photo Blog Live Video Stream Internet TV Tech IQ: Smart Phone Mobility RSS Ef?ciency

30 Practical Tips for Producing Great Facebook Live Videos

ProBlogger

The Basics of Creating Facebook Live Videos – You Find it On Your Phone. Once you go live a little icon with the number of people watching will come up at the top of your phone’s screen. The benefit of this is that it means you’re not weathered to your phone.

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Key trends for 2012: Digital Disruption gets Physical

The Way of the Web

And we’ve also seen new tools and changes in collaboration, business practices, marketing, freelancing, crowdsourcing and much more. OK, so we’re still at the stage where you need to assemble your own kit, but when the existing companies build enough demand and scale, or when you get someone like Samsung or Toshiba in the market, the ability to source parts in massive bulk and package them in something that’s consumer friendly will rapidly change.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. In 1999, Yahoo had 67% of the search engine market.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While the privacy issues continue to be a stumbling block for some, the ability of these services to enhance your experiences in real-time by showing you who’s nearby, and insider tips for each location is enticing. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. It's all in the marketing and some folks just don't want to do that.