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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Privacy Concerns?

Sysomos 273
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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Radian6 113
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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. Social media isn't a JOB.

Gov 2.0 139
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. Be sure to stay aware of those. Use Google Reader to store your ego searches.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 200