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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Social

Instead, you want to be very deliberate when choosing the top-priority social network for your business. And in order to do that, you need to have a good idea of your target market. While it’s true that most individuals are active on several platforms, the data suggests that certain demographics prefer specific sites.

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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? While this is obvious for most social platforms, it’s particularly important for TikTok.

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. It’s important to keep an eye on platform updates. FYI: Hootsuite posts a weekly Instagram story highlighting important changes to the main social networks.) New Features.

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How to Schedule Posts to Bluesky and Cross-post from Other Platforms

Buffer Social

The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through with links.  People are flooding to the platform — it hit 1 million users in September 2023. And

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Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. That’s what we’re going to talk about today – what TikTok is, what all the fuss is about, and how you can successfully fit this platform into your marketing strategy.

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A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)

Hootsuite

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What does TikTok engagement mean?

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35 Instagram Features All Marketers Should Know [2023 Guide]

Hootsuite

This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of the posts you’ve liked (ever), video call your coworker, start a flame war via quiz sticker, and more.