SocMed Sean
APRIL 1, 2012
1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea.
Unmetric
MARCH 2, 2017
Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Marketing is experiencing a shift towards making brands more human.
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Waxing UnLyrical
MAY 13, 2019
Regeneron Pharmaceuticals. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. Using our example above, there are lots of groups advocating green living on different social networks. BlackBerry (now trying to listen). Fast Retailing. Hindustan Unilever. IHS Markit. Salesforce.
Talkwalker SM
APRIL 14, 2016
Ten years ago, Bayer’s blockbuster pill brand Yaz was one of the first to be marketed as “beyond birth control” With annual sales topping $1bn, it was one of the most widely prescribed oral contraceptives , promising to alleviate mood swings, acne and weight gain. She soon received more than 500 replies.
Proactive Report
MARCH 14, 2013
Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.
Ari Herzog
AUGUST 21, 2010
I am skilled in comprehending what makes an organization tick, weaving its mission statement with relationship building to create a cohesive social media or other strategic communications plan, and increasing customer/constituent engagement across social networking channels.
Twist Image
MARCH 2, 2017
Everything from the technology used within the organization to how they market and communicate to their consumer base. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Market research firm eMarketer projects that 70.4 digital marketing.
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