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DECEMBER 27, 2017
Adoption of most consumer-facing innovation starts in Marketing Departments. And getting attention is one of the business goals of marketing. Innovation starts in Marketing, not the Contact Center, but budgets are forming in the latter. The term “shiny object” exists for a reason: humans have a fear of missing out.
Buzz Marketing for Technology
JUNE 27, 2008
The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.
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