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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Join our Facebook community for weekly notifications or take note on the topics and dates below. We’ll pull out our crystal ball and talk social media marketing predictions for 2017. This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social. Sprout Product Focus: Social CRM.

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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care. your customers and prospects through social media marketing, social selling, and social customer care. Stay updated through push notifications on Hootsuite Mobile.

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5 Helpful Tips for Planning Your Next Facebook Live

Ignite Social Media

Announce Your Upcoming Live Stream. Whether you’re a small local business or a large, multinational corporation, announcing your upcoming Facebook Live will build excitement and anticipation. Marketing your upcoming video, whether organically or through paid ads, will ensure that a wider audience witnesses your brilliance.

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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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