The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.). Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That wasn’t the case for any other social network.

Education 165

Education Examples Content Nielsen 165

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 103

Software Marketing B2B Analytics 103

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Metrics Press Release Smart Phone 140

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well.

Video 100

Video Content Nielsen Marketing 100

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Are You as Influential as You Think?

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr.

Marketing 251

Marketing Nielsen Forums Groups 251

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Twist Image

SEPTEMBER 11, 2014

and just how big of a business this is (and will continue to be) for marketers. That underscores the broader shift the social network has seen from desktop to mobile use in the last couple of years, with mobile now also accounting for the bulk (62%) of ad revenue. social network. social network.

YouTube 80

YouTube Nielsen Mobile Advertising 80

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Lee Library Posted in Best Practise Cases , Marketing & Communication , Social Media Leave a Reply Click here to cancel reply. Using Wordpress Like a Pro » Old Spice Spoof nails it!

Study 220

Study Film Nielsen Disqus 220

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital comScore 100

Mindjumpers

JULY 22, 2010

Tags: Foursquare , geolocation , LBS , location-based services , Oliver Woo , OliveWoo , SF New Tech Posted in Social Network , Tech Development Leave a Reply Click here to cancel reply.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” All initiatives need a sustainable plan and often, social media initiatives fall in different parts of the organisation. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” All initiatives need a sustainable plan and often, social media initiatives fall in different parts of the organisation. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing.

Questions 252

Questions Company Nielsen Disqus 252

Likeable

MARCH 12, 2019

In fact, the company’s co-founder and CEO is adamant that Pinterest is not a social network , but in fact “a catalog of ideas.” And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

AUGUST 11, 2010

New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.

Video 176

Video Nielsen Disqus Fashion 176

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 159

Klout Nielsen Influencer Social CRM 159

Mindjumpers

JUNE 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June (..)

NGO 262

NGO Nielsen Tumblr Disqus 262

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. . ” Social Media Stat of the Week: Only 4.2%

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Leave a Reply Click here to cancel reply.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

JULY 6, 2010

They have found the jury members by asking around, so that all members have been peer recommended, which absolutely is the way to pick a Jury for a social media award show. I have previously written the overall blog post on what the Bees Award is, and on my personal blog , I have written a bit about the meeting from a more personal aspect.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Net-Savvy Executive

JANUARY 6, 2011

Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010).

Patterns 89

Patterns Social Media comScore Nielsen 89

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. It feels like every month a social network unveils a new social media advertising tool. Even though social media ads only represent 13.9 Social media is being used everywhere, and social media advertising is growing everywhere.

Advertising 112

Advertising Social Media List Statistics 112

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks.

Tools 151

Tools Digg Nielsen Klout 151