Webbiquity SMM
OCTOBER 13, 2010
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Until fairly recently, keeping track of your organization’s online presence was relatively easy.
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.
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Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.
Sprout Social
APRIL 25, 2022
For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. 4 B2B Instagram marketing examples we love.
Twist Image
JANUARY 26, 2017
Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. You would think that as the Internet took hold, that this sentiment would dissipate. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). marketer.
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. Blog Social Media Social Media Marketing2012 was an exciting year in the social media space.
SocMed Sean
JANUARY 8, 2012
There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Take the traditional “marketing/sales” funnel as an example. What does that mean for marketing professionals?
Waxing UnLyrical
NOVEMBER 20, 2018
Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Sales and Marketing are measured by their business impact, and PR will be, too. Guest Post by Dan Beltramo.
Convince & Convert
NOVEMBER 20, 2015
It is one in a long line of examples where the Silicon Valley stars favor engineering decisions instead of marketing decisions and it is getting really tiresome.” Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. If you’re reading this blog, you are in the top 1% of experienced social media and digital marketing practitioners in the world.
Oktopost
JUNE 9, 2020
It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Brand Sentiment. Table of Contents.
Convince & Convert
NOVEMBER 20, 2013
No longer purely a medium for self-expression, it has become the predominant marketing channel. In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. I helped customers harness social media as new marketing and ad channels. And I cheered as social media became integral to enterprise marketing.
The Realtime Report
MARCH 24, 2016
Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Increase Profits With Smarter Trade Promotions.
Bill Hartzer
MAY 26, 2010
From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Nielsen – this is one of the most well known, and trusted names in customer data analytics.
Convince & Convert
JANUARY 28, 2016
Ninety percent of marketers say they currently utilize content marketing in their strategies, but only 26 percent actually invest in their distribution plans. This will optimize your inbound website traffic, create informed buyers, and give you a whole lot of bang for your content-marketing buck. According to Nielsen, peer recommendations are the most trusted form of marketing today, so encourage your employees to share and discuss content on their social accounts.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.
Razor Social
MAY 15, 2019
There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. In this type of influencer marketing program, the brand ambassador shares images, posts, videos and articles about your product (typically in the context of use), mentions your brand at events, provides testimonials for your website, and more.
Socialmedia.biz
JULY 23, 2017
That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Post by Adi Englander.
Socialmedia.biz
JULY 23, 2017
That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Post by Adi Englander.
Webbiquity SMM
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How are marketers really using social media?
Webbiquity SMM
JANUARY 24, 2012
Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. Social Trust Factor: 10 Tips to Establish Credibility by The Marketing Nut. Social Media Marketing – 10 Inspiring Infographics by Jeff Bullas.
Convince & Convert
SEPTEMBER 21, 2010
Sentiment: How much are you willing to automate verse check by hand? I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.
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