With more than 1000 content marketers and communication professionals at Newscred’s 4th annual #ThinkContent conference,… Read More. MORE

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Take, for example, marketing software “landscape” diagrams like this that showcase endless logos in random buckets of functionality—great for gaining a sense of the vast number of options, but oversimplified for the purpose of making choices. Redefine Your Content Marketing Process. MORE

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. Michael Brenner, NewsCred. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Joakim Ditlev, Congtent Marketing DK. Matt Heinz, Heinz Marketing. MORE

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Kapost, a content management system with focus on marketing results, has built-in analytics for content. NewsCred. Content Marketing Marketing Tools MORE

This week at #SproutChat , the community shared their favorite social media marketing resources. A1: @mashable and @techcrunch for tech and marketing news. Social Media & Digital Marketing Strategy Resources. Social Media & Marketing News Social Profiles. A4: We are a big fan of @Hubspot Marketing Kitchen series on @Youtube. Social Media Marketing Conferences & Events. A6 Love @newscred annual ThinkContent event MORE

Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms. MORE

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. Michael Brenner, NewsCred. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Joakim Ditlev, Congtent Marketing DK. Matt Heinz, Heinz Marketing. MORE

Online marketing can be an impossible task without quality content. The process of building a marketing strategy can be complex, and involving various analytics. According to a NewsCred study , 62% of Millennials stated their brand loyalty is directly related to a brand’s online content. This is incredible news for marketers – your viewers are willing to build loyalty and trust. The Content Creation Formula for Successful Online Marketing. MORE

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. NewsCred ). MORE

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. 2017 content marketing statistics. 2017 content marketing predictions. Why you need a content marketing content calendar. Content Marketing Institute). MORE

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. NewsCred ). • MORE