Sure I love the conversation but…
Direct Marketing Observations
MARCH 31, 2011
Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. I used to be a social media purist but I’ve evolved. Well we have evolved.