Direct Marketing Observations

MARCH 31, 2011

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Yea social media is cool but what’s it all mean?

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Dave Fleet

JULY 5, 2010

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Ari Herzog

NOVEMBER 12, 2012

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. Join their Facebook community to learn news about their events, products, and people. How Flextronics Met Me. How You Can Help Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

Social Media 173

Social Media Radian6 Apple Marketing 173

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Tags: Blog Facebook Social Media Marketing Twitter copywriting social media updates writing for the web.

Platform 254

Platform Social Media Radian6 Press Release 254

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. International Teams. Customer Service.

Radian6 254

Radian6 Training Team Feed Reader 254

Convince & Convert

FEBRUARY 8, 2011

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. Engineer a New Bedrock. Feb 14 Radian6 Webinar. Find Talent You Can Trust. Feb 10 San Diego. Feb 10 Phoenix.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Social Email Marketing

SEPTEMBER 17, 2010

news media PR 2.0 Radian6 slideshare Trackur Tweetranking.com Twitter. But unfortunately journalists also often completely base themselves on.

Journal 78

Journal Radian6 Crowdsourcing Social Media 78

Convince & Convert

MARCH 29, 2016

Sally is also an author with her book, “Smart News: How to Create Branded Content That Gets Found in Search and Shared Social” and her blog The Proactive Report. . In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”. Sally Falkow Twitter: @sallyfalkow. Meritus Media. The Proactive Report.

Influencer 60

Influencer Radian6 How To Training 60

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. International Teams. Customer Service.

Radian6 145

Radian6 Training Team Feed Reader 145

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Naomidunford Naomi is one smart marketer. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Convince & Convert

JANUARY 11, 2011

The more fans that click “like” and comment, the more likely your future updates are to be seen in their News Feed, dramatically increasing your actual Facebook audience. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. International Teams. Customer Service.

Radian6 124

Radian6 Training Team Feed Reader 124

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

ROI 114

ROI SEO Social Media Tips 114

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Often these are around a news item or a conference. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. International Teams. Customer Service.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing. International Teams. Customer Service.

Radian6 100

Radian6 Training Team Feed Reader 100

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. My responses are often along the lines of, “Thanks, but my blog covers social media marketing strategy.

Press Release 129

Press Release How To Radian6 Blogger 129

Proactive Report

DECEMBER 18, 2009

If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Feeds – The web isn’t about pages any more.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Did you contract out the work?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Strategery

AUGUST 18, 2010

The main point of the social media class should be graded on “what if” situations and facts about professional Internet writing, social media settings, pictures, videos, news and crisis management on the Internet. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Your first assignment is to help us settle on a title. I'm truly honored to know both you and Amber.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position. quickly and thoroughly.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 15, 2010

Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. 5 Free B2B Marketing Tools by Modern B2B Marketing.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift Labs co-founders Krista LaRiviere and Chris Adams come from a digital marketing and software development background. Background.

Software 140

Software Review SM2 Alterian 140

Proactive Report

JULY 14, 2010

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Buzz Marketing for Technology

DECEMBER 12, 2008

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin [link] Tony Hsieh - CEO - Zappos [link] Brian Halligan - CEO - Hubspot [link] Dan Neely - CEO - Networked Insights [link] Penelope Trunk - CEO - Brazen Careerist [link] Bernie Borges - CEO - Find and Convert [link] Rob Howard - CEO - Telligent [link] Lewis Green - (..)

Mzinga 270

Mzinga Telligent SocialCast SocialText 270

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands 139

Brands MySpace Yahoo StumbleUpon 139