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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

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Will Yahoo! Screw Up Tumblr?

Small Business Mavericks

has purchased Tumblr for $1.1 It’s a running joke in Internet marketing circles. Tumblr is also ahead of Yahoo in chasing after customers who use smartphones to access their sites, Mayer said. More than half of Tumblr’s users are using the mobile app and conduct an average of seven sessions per day, Mayer said.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Tumblr: 72 million blogs. via Tumblr. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. million in the US market. via Instagram.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Tumblr: 65 million blogs. via Tumblr. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. via LinkedIn. via Tagged.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. And what does that mean for marketers?

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ICYMI – Tumblr, Alex from Target and Xmas ads

Danny WhatMough

Tumblr rolls out autoplay ads to users. It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. Nationwide and IBM bring mobile banking to Android smartwatches. Want this in your inbox each week? Subscribe here. Remember Alex from Target? Image credit.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.