Akamai Marketing

DECEMBER 22, 2011

I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. But 2012 will see some changes in this area and as a marketer, its none too soon.

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). We’re willing accomplices in our own marketing funnel. What’s Next (Potentially)?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142