Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Because you want your website to scale easily to tablets and other mobile devices. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

JULY 18, 2011

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. 89% of Americans 15 or older have a phone capable of this action , it would take a lot less of their time to participate, and they wouldn’t get a broken sign-up form. But that’s when SMS was still cool.

Analysis 150

Analysis Hotels SMS Smart Phone 150

Convince & Convert

NOVEMBER 21, 2011

Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. They also promote the website and SMS program on the bottle , which is wise. Interesting.

Products 139

Products Social Media Smart Phone SMS 139