DigitalPR Chat #1 Content and KPIs
Proactive Report
FEBRUARY 7, 2016
On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? and, of course, KPIs.
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