Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Proactive Report

JULY 14, 2010

Here are his main points: The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting new customers. The smart phone is the next content platform. Radian6 is one. 7 Steps to Effective MultiChannel Marketing.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I'm not even going to try.

Social Media 125

Social Media Strategy Foursquare Social CRM 125