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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Don’t believe me? Still don’t believe me?

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Naomidunford Naomi is one smart marketer. Naomi Dunford.

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The Art And Innovation Of Listening

Twist Image

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. Social 2011. brand reputation.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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10 Social Media Pros Pick Their Favorite iPad Case

Convince & Convert

I love Case SIMPL because it turns your iPad (or laptop) sleeve into a mobile office. Vice President, Radian6. Lots of market penetration for the smart cover, but not a lot of love for it, really. President, Convince & Convert. Apple Smart Cover for iPad 2, but I ensconce the entire thing in the Case SIMPL sleeve.

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