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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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Twitter trending topics: How they work and how to use them

Sprout Social

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work.

Trends 127
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Twitter/X 1. Stay updated on legal developments that could impact X's platform policies or branding.

News 72
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The Top Twitter Updates You Need to Know: October 2020

Hootsuite

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Top Twitter updates you need to know in 2020.

Twitter 144
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9 Important Twitter Trends to Watch For in 2020

Hootsuite

Twitter trends. From measures to halt the spread of misinformation, to a leadership shakeup and the roll out of Fleets, these are the top Twitter trends we’re tracking right now. 9 of the most important Twitter trends in 2020. Twitter also released an update to its policy on synthetic and manipulated media.

Trends 145
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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

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GDPR and social media: What marketers need to know

Sprout Social

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!