Remove influence

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?”

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program.

Trending Sources

Are You Doing Influencer Marketing Right?

Firebelly

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. What is influencer marketing? How do you know if you are doing influencer marketing right?

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. What is Influencer Marketing?

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Tweet.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

G: How would you define a social media “influencer”? T: An influencer is someone who has a voice on social media and who other people listen to and respect. G: How do you measure the influence? G: Who/What is influencing you on Social Media Properties?

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? – Influencer marketing foundations 101.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}

Convince & Convert

Has there ever been a more visceral, complex time to be a marketer? It’s an era of exploration and experimentation that favors the nimble marketer. To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors.

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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. But, as useful as the Four Ps have been in my own growth, times change and marketers need to change with them.

Why Influencers Are Creating Content on Snapchat

Convince & Convert

It All Comes Down to Influencer Marketing. Most recently, Nick Cicero founded an influencer marketing company called Delmondo. In his time working in content marketing, Nick has worked with brands like Sony, PlayStation, Sports Illustrated, and Universal Music Group.

Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. G: How would you define a social media “influencer”?

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. More people are using mobile devices to view Web pages.

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill.

Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

Karen Asoyan is the head of the Corporate Communications Department at MegaFon , one of Russia’s leading mobile operator, a company that unites 57 million customers across Russia. A: Which other value chain activities (apart from marketing) could benefit by adopting social media?

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Anderson is the founder and managing partner of Anderson Analytics , a full-service market research consultancy that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies. G: How do you measure the influence?

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile Marketing Statistics on Technology.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media?

Kickass User Interfaces for Mobile Devices

Idaconcpts

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. 57.6% of Baby Boomers, 62.2%

Interview with a social media influencer: Joost de Valk

Social Media Citizens

I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. J: I’ll be talking about content marketing and SEO and how these two fit together.

Interview with Social Media Influencer: Dan Schawbel

Social Media Citizens

G: How would you define a social media “influencer”? D: A social media influencer is someone who people pay attention to, keep up with, and do business with because of their message, ideas and expertise. G: How do you measure the influence?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Horror #6: The Mobile Fiasco.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign?

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Why Mobile Moments Are Mandatory for Every Business

Convince & Convert

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use.

What Type Of Advertising Has The Most Influence?

Twist Image

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). The survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).

Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. times the adoption rate for mobile apps.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. content marketing. influencers.

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Work with other brands and influencers to take over your Instagram account and ask to take over theirs too.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. For marketers, it’s imperative to understand the true definition and foundations of customer experience.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

You can view the items you’ve saved at any time by going to your saved items in the “More” tab on mobile or by clicking the link on the left hand side of Facebook on the web. Get help for mobile apps and browsers. Facebook Social Media Marketing Marketing Social media marketing