Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Social Media Campaigns Burberry luxury brand retail social media campaign

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. You can do many things to market your business, add value, and empower your customers.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Content Marketing.

How to Write a Social Media Policy

Webbiquity SMM

Microblogging sites (e.g. A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services.

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars. Reply Rocket Rachel September 21, 2009 at 11:39 am Social media marketing really provides your company with a face.

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy.

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Social Media the One Bright Spot for PR Hiring

Proactive Report

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010.

Social Media Adoption Up – Engagement Still Lacking

Proactive Report

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.)

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

He also writes for the most popular marketing blog , is the founder of Squidoo , and is an extremely dynamic public speaker. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about!

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

While I will make *rare* exceptions for people who are truly producing something relevant, innovative and about which they are passionate, I will never respond positively to a third-person marketer contacting me.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy.

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Personal > Contest: Make a Wish for Someone Else this Holiday Season (and the Power of Blogger Outreach) Contest: Make a Wish for Someone Else this Holiday Season (and the Power of Blogger Outreach) by Tamar Weinberg on December 15, 2008 Share This is a sponsored post by Sears but the thoughts within are mine and mine alone.

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