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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

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Everything You Need To Know About Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Trust is hard to come by these days

Buzz Marketing for Technology

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%.

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. While it could be argued that some of the findings come down to common sense, there are some interesting statistics in the report.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link.

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88% of Twitter Users Follow At Least One Brand

The Realtime Report

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. According to Bain, Twitter’s marketing tools have so far seen “not only incredible engagement” but have also led to “even better outcomes.” there are more than 400 million tweets per day. days ( CNET ).

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Social Media the One Bright Spot for PR Hiring

Proactive Report

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?