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Measuring Engagement

Proactive Report

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? Tagging (user-generated metadata). After taking the list of ideas the CEO has, and listening to his customers and visitors to the site, this is the proposed list. But is engagement too fuzzy a concept to be able to measure?

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12 kinds of Knowledge Workers

Buzz Marketing for Technology

It was a direct inspiration for my proposal of ridiculously easy (blog-enabled) group forming. They provide a sociality-driven incentive for bloggers to apply metadata tags to their posts. Metadata has never been more fun!". This is what I find most interesting in this scheme: metadata is shared - thats built into the design.

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article thumbnail

Measuring Engagement

Proactive Report

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? Tagging (user-generated metadata). After taking the list of ideas the CEO has, and listening to his customers and visitors to the site, this is the proposed list. But is engagement too fuzzy a concept to be able to measure?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools.

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