Likeable

OCTOBER 14, 2020

Yet how many brands have detailed contingency plans for the various outcomes of the upcoming election? Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. By July, it had become another source of division. It’s in our hands to slow it down.

Brands 127

Brands Marketing Message Boards Advertising 127

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Proactive Report

JUNE 25, 2010

Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., 38% of colleges’ and universities’ admission departments use message boards; 22% use podcasts and 13% use wikis.

Education 72

Education Social Media Wiki Message Boards 72

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

JULY 8, 2009

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. Somewhere, I have to make money, or my kids don’t eat.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Bare Feet Studios

OCTOBER 7, 2009

I was approached (via several urgent phone calls over the weekend), to become an affiliate of a new web site and to also have this company make a presentation at our upcoming Social Media Club meeting. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

Upcoming 45

Upcoming Conference Viddler Flickr 45

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120