Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. Aesthetics matter for brands on social media.
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