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Influence your PR campaign with Influencer Marketing

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This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Which Channels To Focus On In Your Internet Marketing Strategy

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With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? It is not a magic marketing bullet by any means. Email Marketing.

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4 Ways To Put a Little Love In Your PR

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Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. Well, Traackr’s Academy of Influencer Marketing finally opened its doors earlier this week.

Content Marketing: Without Community, It’s Only Half the Equation

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If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Data and Storytelling: PR’s Peanut Butter and Jelly

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Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago. Guest Post by Leta Soza.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog.

How to Measure PR and Marketing Outcomes on Snapchat

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Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Vetting good PR and marketing metrics for Snapchat is no different than on any other platform.

The True Value of Storytelling: Nail your Brand Narrative

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In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Cadbury consistently occupies one of the top spots for the “best storytelling brands” on the market today.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

The 4 Secrets of Influencer Engagement

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Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Guest Post by Jordan Feise. [Ed:

Draw Me a Story: Six Storytelling Lessons From Cartooning

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Content Marketing Marketing Strategy cartoons Noise to Signal Rob Cottingham storytellingGuest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels.

7 Pillars of Solid Influencer Marketing Programs

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As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing.

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone.

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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

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When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

It’s 2015 and #PRDiversity Is Still An Issue

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percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!

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Communicators Must Lead

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A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

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Improved Social PR via the Employee Advocacy Route

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One of the biggest selling points of digital/social marketing is that it can be measured. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. Guest Post by Jessica Davis.

4 Ways PR Is More Than Media Relations

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Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. Not what you want and not what your marketing department wants or thinks your consumers want. Guest Post by Corina Manea.

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

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Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors.

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

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Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? Guest Post by Sara Theisen.

Go For Heart Program Recognizes Heartful Marketing

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That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast. My podcast, The Heart of Marketing , is now celebrating its one-year anniversary. What is Heart Marketing?

How to Develop Meaningful PR Measurement

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Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing?

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6 Resources That Will Make You a Better Storyteller

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Content Marketing Marketing Public Relations Strategy storyteller storytelling tipsGuest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations.

6 Incredible Pointers For Making a Content Promotion Plan

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A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. He works at a design, branding and marketing firm, having founded the same firm 9 years ago.

#SocialPR Spotlight: Laura Kaslow

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I’ve been honored to help be her social media and marketing adviser. Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.

The 15 Types of Social Media Know-It-All

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i.e. the one who “has an answer for all marketing needs with little proof of performance.” It’s one thing to educate yourself, including on social media. Education is a good thing.

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Media Relations Is Not Dead Nor Is It Dying

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I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. Guest Post by Kate Finley.

Is it Shortsighted Not to Host Your Own Blog?

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First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

Adjectives are Cheap: Sell Yourself with Nouns and Verbs

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Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach.

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Why You Should Be Investing In Visual Content for Social Channels

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With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program. Denise Chan is a Content Marketing Manager at Bitly.

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Social Sharing: What Makes It Tick?

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So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours.

The Ugly Side of Social Media Sharing

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She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

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It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. Dan Farkas is a Lecturer of Strategic Communication at Ohio University and is a marketing consultant when not in class. Guest Post by Dan Farkas.

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When Content Marketing Lets You Down

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Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

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But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Marketing your start-up requires you to determine a very specific meaning for your company.

Getting Started With Influencer Marketing? Traackr’s Got You Covered

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If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. And here at WUL, we are dedicating this entire month to influencer marketing.

No More Silver Bullet. Now what?

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on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. A few days ago, I co-presented a webinar (thank you CommPRO.biz !)

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

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Our four guests include: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Guest Post by Jen Zingsheim Phillips.