Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. Shel Israel is embarking on his 3rd book in four years, which he will co-author with Robert Scoble (disclosure: I managed PR & marketing for their second book, Age of Context , in 2013). Bring your audience into the story.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation. Email Marketing.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Cadbury consistently occupies one of the top spots for the “best storytelling brands” on the market today. Storytelling goes beyond USPs and price points and touches your target market where it matters – in their hearts.
Data and Storytelling: PR’s Peanut Butter and Jelly
OCTOBER 21, 2015
Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago. Content Marketing Public Relations Strategy airpr data and storytelling leta sozaGuest Post by Leta Soza. Summing it up. The result?
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. GIPHY link.
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling. Snapchat is special.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Improved Social PR via the Employee Advocacy Route
DECEMBER 14, 2016
One of the biggest selling points of digital/social marketing is that it can be measured. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. She represents Godot Media , a leading content marketing firm that also offers blog writing services. Guest Post by Jessica Davis. satisfaction (cont) #PRprochat. Document your plan.
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. What should you say? (Or
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.”
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Content Marketing Marketing Strategy cartoons Noise to Signal Rob Cottingham storytellingGuest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1.
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In other words, PR folks who collectively represent a broad spectrum of backgrounds typically referred to as “diverse.”.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Create content? Share it?
Communicators Must Lead
JULY 15, 2015
A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share. Guest Post by Ken Jacobs. Understand Influence. No followers, you’re not a leader.”.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. Not what you want and not what your marketing department wants or thinks your consumers want. Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. Find out how they did it.
#SocialPR Spotlight: Laura Kaslow
OCTOBER 31, 2016
I’ve been honored to help be her social media and marketing adviser. Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. So believe me, to get to know her really is a treat! Introduce yourself – who are you and what do you do? Why do you care about Social PR? What’s your secret Social PR Superhero power?
5 Tips to Incorporate Design Elements Into Your Marketing Strategy
JANUARY 20, 2016
Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? How do you incorporate design elements into your marketing strategy? 5 Tips to Incorporate Design Elements Into Your Marketing Strategy. Creativity.
Go For Heart Program Recognizes Heartful Marketing
FEBRUARY 10, 2016
If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. My podcast, The Heart of Marketing , is now celebrating its one-year anniversary.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? “If you can’t measure it, you can’t manage it.” Peter Drucker. measurepr.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Content Marketing Marketing Public Relations Strategy storyteller storytelling tipsGuest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. Give them a try. “ Story ” by Robert McKee.
6 Incredible Pointers For Making a Content Promotion Plan
DECEMBER 2, 2015
A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. Content Marketing Marketing Strategy content marketing content promotionGuest Post by Jack Dawson.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Guest Post by Kate Finley. More than 2.9
5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy
NOVEMBER 16, 2016
A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. Most marketers I know (myself included) have no real experience with design. Marketers are constantly talking about making marketing more “human” and a GIF is a great way to do that. Guest Post by Jessica Davis.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. Dan Farkas is a Lecturer of Strategic Communication at Ohio University and is a marketing consultant when not in class. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. Take the over. Seriously.
#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza
OCTOBER 5, 2016
Our four guests include: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
i.e. the one who “has an answer for all marketing needs with little proof of performance.” It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. O.M.G.
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. However, let’s examine this a little more closely. Usually, two reasons: 1. are not.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. b) I’m pretty entrenched in the influencer marketing space from an education and training point of view, and the buzz around EMVs is louder than the cicadas that have yet to take over my backyard and drive Lola crazy.
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” Adjectives are cheap. 15+ oDesk Tests.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours. As I said to Mark, one thing I have realized is that if one’s business is PR & marketing, then a certain level of social activity is necessary. The psychology of social sharing. Why me? It grew quite a bit, which was great!
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Gini Dietrich has been writing a lot about influencer marketing recently , and she should know a thing or 37 about the subject, as she has a pretty significant level of influence in her space. You can’t escape!
The Ugly Side of Social Media Sharing
APRIL 30, 2013
She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. ” So, how did it all happen? The image went viral. Too funny!!!”
Mind the Most Important Influencer: You
APRIL 27, 2016
We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. Guest Post by Heathere Evans-Keenan. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. How We Get In Our Own Way. self-comparison.
When Content Marketing Lets You Down
FEBRUARY 20, 2015
Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. ” they say.