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7 NEW Social Media Solutions to Grow Your Business

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You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Twitter took the guesswork out of video marketing through Tweets.

Unlock these 6 Secrets to Better Email Marketing

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Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message.

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10 Effective Social Media Options Every Business Should Use

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So take advantage of this easy social marketing tool. Blog innovation Internet marketing Social Media Tools @hashtags Automation facebook social media twitterSetting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story.

Companies Invest More in Social Media Marketing in 2014

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One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Blog marketing Social Media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Why Twylah Is My Favorite Influential Tool

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I’ve read many posts on Twylah in the past and have attended many chats about it on Twitter, and I am convinced that Twylah is exceptional for your own branded page as well as a great tool to market your products or services.

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Once Upon a Time With Klout….The Final Chapters

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I, like many have decided to opt out of the Klout scoring and marketing game. Clearly, Klout’s business model has less or nothing to do, with measuring the influence of profiles, but applying traditional marketing approaches including the selling of profile data to potential advertisers.

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Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time

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Blog Influence marketing Social Media business decisions business secrets ceo mark Ekaterina Walter facebook mark zuckerberg social media success principles successful companies successful entrepreneurs

The Importance of Consumer Insights in Today’s Marketing Strategies

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It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. The anthropological approach to marketing is all about understanding culture. Consumer-centric marketing is more than just a buzzword.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Holiday Marketing Tips for Small Businesses

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It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.

Why Social Media Is The Catalyst For Telling The Truth

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Social media has forever changed marketing and business. This is the guest post by Andrea Shillington. I believe it’s for the better.

7 Simple Blog Post Ideas for Your Small Business

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Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. 4 Ideas for Home-Run Social Media Marketing. Blog Internet marketing ToolsIt’s smart to experiment with your social channels and video options like Periscope , but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers.

Is Klout Really Accessing Your Protected Tweets?

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Klout’s Marketing Manager, Ms. Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Megan Berry , commented on my post and disputed my claim that privacy might be at risk.

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How (and Why) to Clean Up Your Online Reputation

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Social Media Marketing: You’re Doing It Wrong. In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Most Remarkable People on Social Media Today

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I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. The challenge we face as marketers is that our product or service may become insignificant. Award-winning marketer and social media blogger. Internet marketer.

Consistency: The Key to Marketing

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When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical.

Clout vs. Klout – Or the Real Meaning of Social Influence

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I've done some reading lately which has brought together and focused my theory of marketing through online influencers. ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. Although the idea of influencers goes back as far as marketing itself, this most recent strategy of finding a few key influencers can be traced back to Malcolm Gladwell and “The Tipping Point.”

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Fitting The Social Media Cube into a Round Marketing Strategy

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What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach.

Social Media Use: Three Big Mistakes Made by Small Businesses

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Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Social media is not about the old marketing and promotion techniques that involved a one-sided “push” of information from company to customer.

Influence Met Transparency with @Kred

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PeopleBrowsr is a high-tech social analytics company with a passion for marketing. The PeopleBrowsr Playground is known as one of the top Social Media engagement tools on the market today.

5 Reasons You Still Need Infographics

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Take a look at why the infographic is still an effective marketing tool and should be part of your marketing strategy: Visuals are memorable. Even one that is only shared a handful of times taps the power of word-of-mouth marketing to expand the influence of your business. marketing Blog business Consciousness raising Crowdtap Exam (film) facebook Facebook features Infographic social media twitter

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Social Media: The True Impact

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We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. This ease of spreading information has gave birth to a new type of marketing, real-time marketing.

The Klout Story – Part 1 – Are You Reading Between The Lines?

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Klout – A Marketing company or a measurement company? Megan is marketing manager and privacy officer at Klout. Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence?

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Strategic Marketing of Managing Expectations

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” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Can they negatively affect the market performance of the current model as they influence consumers to delay their purchase until speculated new model is launched?

Social Media Contests and Giveaways: A Good Idea or Not Worth It?

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Social media has become a huge marketing force for businesses. Social Media Marketing: You’re Doing It Wrong. Blog Guest post Social Media business facebook Likes Online Communities social media social media marketing Social network twitter Everybody likes free stuff, right?

Building A Real Twitter Community At #SXSW with Nestivity

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Join my #SXSW panel “ The secret dangers of online influencer marketing ” in the San Jacinto Ballroom at the Four Seasons on March 10 th at 12:30PM, and/or join me online to discuss the ideas raised during the panel discussion.

Should I Use Periscope for my Small Business?

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Plus it is an excellent opportunity for digital content marketing. marketing Tools Academy Award Streaming media The Terminator twitterConsumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter.

How to Listen via Social Media and How it Can Help Your Business

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While so many companies, large and small, are turning to social media as a primary marketing tool, are they really listening to what their customers have to say on the networks?

The Way People Read Google Results Has Changed, but Does it Matter?

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A recent study from Mediative outlined the way that users scan internet search results on desktops (not on mobile devices, that is whole different behavior set) and found that the tried-and-true consumer actions marketers believe to be true actually aren’t anymore. So what does all of this research mean for marketers, specifically small business owners? This data translates to mean that small business owners and other marketers should : Be concise.

How to Utilize Technology to Become a People Person

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The blog entry It’s Time to Stop Focusing on New Technology discusses some great ways that businesses and marketers are able to both utilize technology to facilitate people-to-people communication as well as to unplug and influence others. Blog Branding Guest post Social Media blog entry business environment cell phone email emailing job seekers laptop marketers new job new technology personal level small business text message using technology

Taking Multi-Dimensional Marketing to Next Level

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In my recent post , “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube© as a visual representation of what is needed to utilize social media effectively in a marketing strategy.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

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As marketers, you understand that popularity is useless unless you can use it to motivate a desired action for your product or service — you want your followers to visit a website, make a purchase, or refer you to their friends. How Does Social Media Figure Into Your Marketing Plans? If you’re trying to market a product or service by relying on social media influencers, you need to go beyond scores and understand which vendors can best help you find your influencers.

How to Use Social Media for Marketing Research

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Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Related posts: Social Media Marketing: You’re Doing It Wrong.

How To Gain Consumer Insights That Boost Your Marketing Results

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” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. It’s easier to set rules and regulations, or say that a product should be marketed in a certain way, but it’s not always best to do it that way. If consumers are changing so rapidly, what makes corporations think they can still market to them in the same old ways?

Should a New Year Equal A New Internet Marketing Strategy?

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It’s important to take time and understand which marketing strategies that you used in the previous year were successful, which were not, and why. You can save marketing time and advertising budget by re-using ideas from campaigns that were successful.

4 Simple Ways to Build Up Your Email List

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There are plenty of ways to market your small business , and building an email list is one of the most effective. Related posts: Unlock these 6 Secrets to Better Email Marketing. For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all.

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Crisis Coverage: How Should Companies Handle Social Media?

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A new year is a great time to re-think your internet marketing strategy , including social media strategy. Finally – A Promising Buzz in the Social Media Marketing Atmosphere. Nearly every company will face some kind of crisis or unfavorable event.

Social Media Fails: When Good Brands Go Wrong

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Susan Payton is the President of Egg Marketing & Communications , an Internet marketing firm specializing in marketing communications, copywriting and blog posts. Related posts: Social Media Marketing: You’re Doing It Wrong. While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do.