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Why Transmedia Is The New Viral Gold For Influencer Marketing

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Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. This Is The Future of Marketing.

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8 Google Analytics Tricks For Marketers

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8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions.

Give Your Campaign Video Marketing Boost

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Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. A Positive ROI.

Making Social Media An ROI Positive Channel For B2B Businesses

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Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Why An ERP Performs Better In The Cloud

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There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Why An ERP Performs Better In The Cloud. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. Here’s why: Management Is Handled For You.

3 Top Internet Marketing Jobs To Watch In 2017

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3 Top Internet Marketing Jobs To Watch In 2017. For this reason, companies are searching for internet marketing professionals to give them an edge on the market. Here are three of the most sought after positions in the internet marketing world right now: SEO Specialist. Search Engine Marketing. SEM is a completely different field from SEO marketing.

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

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Wendy Moore is Director of Product Marketing at Trend Micro. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. Without “agnostic visibility” into all traffic and network activity, hackers will always engineer methods to enter your network.

How To Use Influencer Marketing To Launch A New Product

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This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How To Make Webinars Effective For Hot Lead Conversion

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Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Even though this is clear, according to Smart Insights, 47% of businesses did not have a digital marketing strategy in 2016. A robust digital marketing strategy consists of six key stages. Get the word out.

3 Reasons Why It’s Worth Paying For Social Media Advertising

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If you already have a nice audience to advertise to on the social media platforms you use, you will already benefit from free advertising and marketing strategies that will ultimately get your brand out there. It doesn’t matter what product or service you’re selling, as long as you market your campaigns in the right way, your business will benefit from social media advertising.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

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Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. Related Stories Social Networking Stats: 8 in 10 U.K.

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. via CNET. via CNET.

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Your Next Trade Show Checklist

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Trade shows are the real deal, but just like keeping people’s shrinking attention span on the internet is tantamount to marketing success, so is keeping people engaged when in a face-to-face interaction. Your Next Trade Show Checklist. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. Fear not, we’ve got you covered.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The 5 Elements Of Successful Influencer Marketing Programs

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Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing?

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

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It “brings direct marketing discipline” into social media, and enables scale. But if you’re looking to manage influencer marketing and social media outreach programs around high-ticket purchases such as cars or financial products, this is a product you or your agency need to take for a test drive. The Fortune Global 100 companies are mentioned 5.6

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

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The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

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What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? 10 Yetis researcher Andy Barr noted: “Many online marketing analysts cited celebrity tweets as the reason behind the Gangnam Style success, but this was clearly wrong: celebrity tweets did not happen until after the initial spikes in traffic.”.

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#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

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Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

Increase Your Business With Social Media and SEO

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This is a wrong idea, because social media has grown leaps and bounds in the last decade and is now one of the best ways to market your products and increase your business. Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. You need to regularly post on the subject and build a following.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

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This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Our experience with research tracking media consumption and buying behaviors in the B2B tech markets shows significant shifts in who is involved: 20 years ago: B2B tech buying largely done in IT departments with CIOs and IT managers unilaterally driving purchase decisions.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.

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Don’t Get Lost In Translation

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Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. When tapping into new markets in foreign lands, it’s important to ensure that your website can make the sale. Don’t Get Lost In Translation. Proper Translation Services.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

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Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem. PeopleBrowsr: The Complaint. ” The Pipeline Cracks.

Realtime Marketing: How To Plan For The Moment

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This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? When the time is right, they are shared on social media and the moment does the marketing for them.

Top Social Media Case Studies of 2012

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” Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms (July 11): Luxury brand and “digital darling” Burberry launched its Autumn/Winter 2012 campaign on 6 social platforms in the US and 4 in China. What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012?

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.

89% of CMOs Say Social Data Has Influenced Their Decisions

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The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Social Media Statistics Bazaarvoice chief marketing officer CMO CMO study marketing social business social dataIn general, CMOs surveyed expressed a high opinion about the value of social data. Do you agree?

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How To Optimize Your Facebook Ads Like A Pro

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Studies conducted by Power Digital Marketing, a well known digital marketing company based in San Diego, revealed that automatic placement often resulted in low quality traffic. How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. Facebook lets you use automatic placement when setting up your ads.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.

Influicity Introduces YouTube Influencer Marketplace

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Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Selections appear on the right.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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Both studies indicate that in order to keep up with customer expectations , brands need to expand their focus on social media to include customer service efforts in addition to marketing initiatives. Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. Positive (“thank you!”).

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TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

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The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. The influencer types analysis helps marketers to understand how best to engage with individual influencers. What’s critical for marketers is to understand how these different influencer types shape the flow of a conversation. engagement, and trust.

How To Improve Social Media Engagement

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A typical content marketing definition will recognize the importance of having a powerful and flexible social media strategy. The trends of content marketing are constantly changing and it’s important to keep up. How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience. Use Appealing Visuals. Know Your Audience.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

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Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. You don’t own your brand: your customers do. The mission?

We’ve Updated Our Influence Measurement Guide

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Tools like Traackr, mBlast and Appinions have all updated and enhanced their analytics and the support that they offer for tracking real-time conversations or managing influencer marketing programs. What are the best practices for using tools like Klout to run Perks marketing programs—and are these programs effective?

Facebook Brand Engagement Grows 896% Year-Over-Year

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more effective social marketing by brands. Adobe concludes that “Facebook is becoming a more valuable advertising marketing channel than in the past” and marketers should take advantage by including more social -and mobile – marketing in their mix. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

“Digitally Mature” Companies Make More Money

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How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies?