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New Influencer Marketing Research Has Four Key Findings

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Is your influencer marketing working? To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks.

The Psychology of Marketing: Nine Tools You Need

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Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.

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Out With the Old: Rethink Your Content Marketing Strategy

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Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.

The Four Most Important Things B2B Marketing Must Share with Sales

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We're used to sales and marketing not "speaking" to each other. What would happen if sales and marketing work closely together? The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Hottest Trends In Digital Marketing Automation

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By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Eight Tips for Successful eCommerce Email Marketing.

Seven Ways to Repurpose Your PR Content

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Related Stories How to Make Your PR Content Better with Visuals Build Your PR Content Strategy with This Targeted Toolbox Where Earned Media Belongs in the Content Marketing Mix. Your PR content holds undiscovered treasures that will help you better connect with your audience.

A Holiday Guide for the Content Marketer

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As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days.

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

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A recent article criticized the value of content marketing by saying it's a buzzword. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks. Communication Content buzzwords inbound marketing long form content PESO model principles of marketing progressive tense robert rose samuel scott SEO susan stoga the drum this old marketing

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to Find Time to Make Marketing Your Small Business a Priority

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One of the most difficult things small business owners face is marketing their business. Where do you find the time to focus on marketing your small business? The post How to Find Time to Make Marketing Your Small Business a Priority appeared first on Spin Sucks.

Where Earned Media Belongs in the Content Marketing Mix

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In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.

How to Leverage Your Social Media Marketing with Videos

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Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand.

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Four Secrets of Successful Hashtag Marketing

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By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. So think of this just as you would content marketing in other forms.

The Four Skills Digital Marketers Need Today

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By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Plan Your Content Using a Marketing Funnel

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”) and have followed the marketing funnel to do so. The Marketing Funnel In the marketing funnel, there is a lot of content you can create for each step in the buying decision. The post Plan Your Content Using a Marketing Funnel appeared first on Spin Sucks.

Three Innovative Ways to Market Your Product on Pinterest

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Is Pinterest part of your social media marketing strategy? Emily Connor has some tips to help you master Pinterest marketing. The post Three Innovative Ways to Market Your Product on Pinterest appeared first on Spin Sucks.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

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Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? Most marketers nod, smile and agree without embarrassment or remorse. By Bryan Adams.

Determine the Right Metrics for Your Content Marketing

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The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar.

Tips to Help a One-Person Marketing Team Succeed

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How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.

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Top Seven Chrome Extensions for Social Media Marketers

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The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? The life of a social media manager is an endless to-do list.

Three Ways to Pitch Journalists—and Get Results

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Related Stories New Influencer Marketing Research Has Four Key Findings A Simple Way to Craft Better Awards Submissions Working With Influencers to Make Your PR Event a Success. There are three easy ways to pitch journalists and get results every time.

Offsite Content Marketing: Six Tactics to Reach New Audiences

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In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences.

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The Inseparability of Content Marketing and Social Media

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While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan.

Content Marketing for an Executive-Level Audience

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Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Here, Bob Murphy explores why executives needs something different.

Authentic Storytelling in an Age of Mass Marketing

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has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . By Bryan Adams. Research from Media Dynamics, Inc.

Content Marketing: Four Changes for 2017

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Do you know what content marketing success looks like in 2017? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more.

The Future of Content Marketing is Now

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By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. Why do you do content marketing? No, it’s prince. No, it’s queen.

Content Marketing Most Certainly is Not Dead

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Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment.

Customer-Focused Content Marketing Strategy

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By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy Requires Listening.

Move Over Marketing, Here Comes PR

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During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. Whether you’re in PR or marketing, you’re in the business of content. By Deirdre Breakenridge.

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Looking Back at Weird 90s Marketing

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With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing.

Content Marketing Survey Shows Marketers Still Behind in Metrics

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The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Why Every Organization Needs a Content Style Guide

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One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message.

Where Does Content Marketing Belong?

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By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? The content marketing role should be defined on skill set and not on department.

Integrated Marketing Communications is More than a Fad

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Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks.

Why Modern Marketers Need Flexible Budgets

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Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success.

Why Marketers Should ???? Emoji Speak

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Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.

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Turning Passive Audiences into Brand Evangelists

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Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Three Myths and Facts About Using Data in B2B Marketing. Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising.