BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan. So, here they are. 4) People are not robots.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Cheers!
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Just ask anyone in the pharmaceutical industry how they could possibly engage in drug marketing on Twitter. 7) What is your perception of social media marketing and how will it help my in my business goals? Finding a social media professional to help you with your online activities can sometimes be a tough process. Will you provide me with links to your accounts? Probably not.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
In addition, by allowing their employees to position themselves as thought leaders and expand their sphere of influence, they could enhance their organizations position in the market, have happier employees, and maybe…even open up some new markets that might not existed without Social Media. This same company issues laptops, email, and wireless access to all of their employees.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Does it align with your overall marketing or customer service strategy? Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? Cheers!
The Secret Formula To Social Media Success (shhh…don’t tell)
JANUARY 21, 2012
Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. There is no doubt that 2012 is going to be THE year of social media.
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. Is the Marketing Cloud the next step in business social engagement? No…I haven’t gone off the radar. Cheers!
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Contrast Facebook’s waning success in the market with that of LinkedIn. Working for any publicly-traded is a unique experience. During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. With a share price hovering around $25.00
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
APRIL 12, 2015
So, if we can’t over-optimize with keywords, what’s a content marketer to do to get their article more broadly indexed in Google without stuffing a bunch of keywords and risking a penalty? Featured Humor Social Media Tech Twitter cartoon comic comic strip content marketing Google search seo social media tech I guess I’m just a sucker for technological irony. giant.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Never has social media been such a brilliant marketing and customer relation tool. Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels!
Outsourcing Social Media – Is It Worth It?
MAY 25, 2012
Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! In today’s economy, every company is always looking for new and more cost effective means of doing business. Are they really working?
MARCH 12, 2012
Beyond Your Borders: Promoting Your Business Internationally Using Social Media
JUNE 14, 2012
The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized ( Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad. Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001.
Why The Term “Social CRM” Is Just STUPID!
NOVEMBER 7, 2011
SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. There are a LOT of idiotic corporate terms out there. Social CRM. Creepy. Let me repeat that. ALL CRM IS SOCIAL.
[Infographic] Is Your Brand Really Engaging Or Are You Just Wasting Time With Social Media?
NOVEMBER 24, 2011
Others just consider themselves successful if they’re tweeting and posting links to their commercials and marketing materials. So, the question remains whether your brand is actually engaging with your online community or just marketing to them. Social media engagement isn’t easy. It takes time, dedication, and yes…budget. blech! Cheers! –Sean.
Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media
JANUARY 8, 2012
There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Take the traditional “marketing/sales” funnel as an example.
[Comic] Why Are We On Facebook?
MAY 1, 2013
Don’t just do it because the Marketing department said so. Engaging in the social space isn’t easy…and it sure isn’t cheap. So, if it’s so challenging and costly to participate, a lot of executives are asking why they should bother? And they are right to ask the question! Each has their own opportunities, so each can provide a variety of different results.
What Is A Social Intranet And Is It Right For My Company?
MARCH 5, 2014
Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed! Is the tool being used for business?” “How How secure are these tools?” “Can
10 Surefire Ways For A Business To Fail At Social Media
NOVEMBER 14, 2011
Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. There are a lot of ways to engage in social media, some of them effective…some of them not. Want to fail at social media? Online social networking is no different. Really?
50+ Social Media Comics And Cartoons For Use Your Presentations
JULY 25, 2015
Have You Experienced A Social Media Kneejerk Old School vs. Modern Marketing Are You Jumping Headfirst Into Social Media Without A Plan? I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. Just make sure you provide that link back. Cheers! Seriously?
How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!
NOVEMBER 26, 2011
First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing. When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- Cheers!
One Suprising Way To Skyrocket Your Profile Views On LinkedIn
AUGUST 27, 2015
Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. The same holds true when it comes to Web development, mobile development and marketing campaign strategies. So…there you have it. Cheers!
How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter
NOVEMBER 28, 2011
You see, while I was working hard at blogging, tweeting, and helping my previous company develop a social media strategy, a job search was being conducted for the role of Senior Manager of Social Media Strategy for a digital marketing agency. In my previous post in this series, I discussed how blogging and tweeting were key elements to sharing my expertise on intranets. A personal referral.
How I Got My Job As Director Of Social Media – Step 3: Combine Talent To Deliver Business Value
NOVEMBER 29, 2011
Some of my team members have experience in public relations and in marketing consumer packaged goods. In the first two articles in this series, I talked about how my experience and real-life connections were important elements in getting a job interview and, eventually, an offer for a position as Senior Manager of Social Media Strategy for a digital agency here in Kansas City. Cheers!
Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site
JANUARY 22, 2013
Erik is a freelance technology writer and his articles appear on various website marketing blogs. Today’s guest blog post comes from Erik Gaandt, who has written this article for WhoIsHostingThis.com – see here for their iPage review results. It makes sense to start planning early; doing this will save you the trouble of a maintenance headache later on. Do you have an index?
Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?
JULY 22, 2015
Blogs Featured Social Media content marketing inbound search seo social media social networking strategyConfused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. Have any additional tips or thoughts? Feel free to share them in the comments! Cheers! –Sean.
Social Media Comic – Anti-Social Social Media Experts
FEBRUARY 5, 2016
Social media gurus who behave in anti-social practices are the slimy, smarmy used-car salesman of the digital marketing space. You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. But they’ll autograph a copy of their book for you.
Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty
JANUARY 11, 2012
That was until she discovered that the Nook Color didn’t have access to the Android Market. Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. For the first week, everything was great! Cheers!
Light Bulb Moments in Marketing on Silver Arrow Tech Talk Podcast
MARCH 7, 2016
I enjoyed taking some time to talk with Silver Arrow Tech Talk host, Matt Trent, about those light bulb moments in marketing that bring ideas to life. Light bulb moments are what I call those brief flashes of inspiration that occur when we find a unique solution to a problem or “wrap our brain” around a complex concept in a way that it’s applicable and meaningful to us. Check out the podcast and let me know what you think about those light bulb moments. –Sean. Featured People Tech collaboration knowledge management social media social networking
Agile Marketing in B2B
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. 5 General Digital Marketing Stats. combined.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. I’m not against marketing automation. By Michael Shearer. Fat chance.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
The Hottest Trends In Digital Marketing Automation
AUGUST 11, 2016
By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy? Mollie McDonnell has more.