The Great AMS Shakeup and what to do about it
APRIL 13, 2017
So the question remains – what AUTHENTIC culture and marketing approach will win the day? Not to mention that competitors who see this as an opportunity can dominate the market, but only if their message is also spot on and they can differentiate THEIR culture… Who should we trust?
9 Tools to Address Various Aspects of Visual Marketing
MARCH 20, 2017
Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. What other visual marketing tools you are using?
Hot Association Membership and Marketing Jobs this week – January 26
JANUARY 26, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment.
10 Tools for More Productive Online Marketing
AUGUST 29, 2016
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.
STUDY: The Business Impact of Online Communities
MARCH 6, 2017
To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Communities are organizational orchestras, and marketing is the conductor.
How to Promote a Cause on Facebook
APRIL 9, 2017
The integration of social media in marketing has changed the game forever. As for the stories themselves, remember that this is the bread and butter of social media marketing in any niche.
Cool Association Social Media Jobs This Week – March 2
MARCH 2, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Manager , Solar Energy Trade Shows – Solar Energy Trade Shows is seeking a highly qualified Marketing Manager who will serve as a key member of the marketing team.
The Importance of Marketing Diversification
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. Twitter is an awesome place to share visual marketing content.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
So first of all, I personally feel like this kind of military vocabulary that marketers use all the time (target, rifle, shotgun) is just as in-human as the mechanical business words we deride in Humanize.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. Learning the digital marketing basics will give you a good idea of where to start. Enhance Offline Marketing.
Awesome Association Jobs This Week – April 26
APRIL 26, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We are looking for a Web and Digital Strategies Manager to develop, implement, track and optimize digital marketing efforts across a variety of channels.
Latest Association & Nonprofit Jobs – April 12
APRIL 12, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. National Marketing Director , Back on My Feet – Back on My Feet is run like a fast paced, innovative, corporate start-up.
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
Despite that, few organizations have it really figured out when it comes to content marketing. Content marketing is a tricky game and unfortunately, there are a number of ways you could mess up your content marketing success.
Introducing an Awesome New Podcast About Workplace Culture
JANUARY 12, 2017
That’s our big question for this episode’s conversation with Tim Padgett, CEO of the Chicago-based marketing agency the Pepper Group.
Hot association jobs this week – March 23
MARCH 23, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing Coordinator prepares and implements promotional plans and associated marketing tactics for EDUCAUSE products and services.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. She writes extensively about social media and content marketing. Twitter is perhaps one of the fastest-moving social platforms.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. If you’re a social media marketer on Twitter, you definitely appreciate the value of content curation and sharing. A complete toolkit for Twitter marketers.
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. The main issue that I come across is that so many marketing plans are inefficient.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Your coding could be throwing off your social media marketing success. Email Marketing Tools.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform.
Hot Association and Nonprofit Social Media Jobs This Week – April 5
APRIL 5, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Community Outreach and Events Coordinator , New Hampshire SPCA – The New Hampshire SPCA seeks a Community Outreach and Events Coordinator to join our Development and Marketing Team!
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Let us know how your social media marketing campaigns are going for your online stores.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc. You know how I love posts about content curation tools.
Making Sure Your New Website Theme is Social-Friendly
DECEMBER 27, 2016
Part of the Envato Market, here you can find website themes starting at $2. They handle content marketing, social advertising, and digital public relations. Jared has worked in the digital marketing realm for the past 9 years and has the bruises to prove it.
Awesome Association Jobs this Week – March 9
MARCH 9, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Working in conjunction with a Marketing Coordinator, this position is expected to assist, mentor, and educate internal constituents on the value of integrated marketing and its impact.
Hot Nonprofit Marketing Jobs This Week – February 16
FEBRUARY 16, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Guest post by the awesome Ann Smarty. —————-.
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.
Move Up the Ladder of Relationship Marketing
OCTOBER 13, 2016
By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Digital Marketing Strategist, Informz; and moderator Maddie Grant of SocialFish and WorkXO.
Capital Campaign Marketing Strategies for the Tech-Savvy
MARCH 8, 2017
For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.