Sherrilynne Starkie

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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Trending Sources

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Both events provided unique experiences, and I got to meet marketing and communications professionals from around the world. Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. Here’s the questions I usually get: How did you get a start in your career?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Infographic: Twitter facts

Sherrilynne Starkie

Content marketing is king. Email marketing goes social. What is Viral Marketing? Twitter is now truely mainstream; it’s not just for the cool kids anymore.

PR generalists vs social media specialist?

Sherrilynne Starkie

Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Should Aspiring PR and Marketing Pros Major in Social Media? Can PR agencies respond to the structural changes of social media?

Bloggers important in PR

Sherrilynne Starkie

Email marketing goes social. Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Related posts: Analytics: what matters to content marketers? Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos

The FT: content marketing lessons

Sherrilynne Starkie

The lessons for content marketers, and struggling news organizations in particular, are clear. Featured Headline Media Content marketing Financial Times Newspaper Press Gazette

Pinterest for business

Sherrilynne Starkie

9 Pinterest Board Ideas for Content Marketers. Pinterest is proving to be a great social network for businesses to connect with customers. Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer.

Using word clouds in communications analysis

Sherrilynne Starkie

Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleAccording to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text.

Facebook mention: for celebrities only

Sherrilynne Starkie

Facebook Featured Headline Social Media Celebrity George Takei Marketing mention I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Debunking the myths of social media

Sherrilynne Starkie

Featured Headline Social Media Marketing and Advertising Ottawa RadiumOne There is certainly no shortage of information about social media use readily available online.

Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job.

HMV’s Twitter nightmare

Sherrilynne Starkie

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?”

Five steps to viral video success

Sherrilynne Starkie

Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. Make it informative. Make it funny. Make it useful.

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Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious.

Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Featured Marketing Social Media agency AIR MILES consultant Facebook LoyaltyOne Ottawa Social network

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Gartner: fake social media reviews

Sherrilynne Starkie

Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Gartner analysts said they expect a market of companies specializing in reputation defense versus reputation creation to emerge.

Somebody that I used to know

Sherrilynne Starkie

A Full Circle Moment: Gotye Makes His Own Tribute To Fans’ Tributes To “Somebody” Featured Marketing Social Media YouTube Gotye Somebodies Somebody That I Used to Know YouTube Symphony OrchestraChances are you’ve heard Gotye ‘s song a time or two.

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Are professional communicators normal?

Sherrilynne Starkie

This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people. Content marketing is king. Featured Headline Marketing public relations Social Media infographic Internet marketing Marketing and Advertising

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

as a Marketing tool. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.

Social media in call centres

Sherrilynne Starkie

Content marketing delivers sales leads. Many companies are considering if and or how to integrate social media channels into call centre communications.

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

Content marketing delivers sales leads | Sherrilynne Starkie

Sherrilynne Starkie

Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

Miles: What Marketers Can Learn From Lance Armstrong. What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted.

Analytics: what are you really learning?

Sherrilynne Starkie

5 Questions Social Media Marketing Analytics Can Answer. Featured Headline Marketing analytics Ottawa Social Analytics Social Capital Social Media Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight.

New LinkedIn Endorsements

Sherrilynne Starkie

Email marketing goes social. LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise.

Facebook graph search and your privacy

Sherrilynne Starkie

Top 3 Challenges Facebook Graph Search Presents to Marketers. Facebook Graph Search is now live. Are you aware of the searchable content you post? Public information will come up in search queries so if you have content on Facebook that you don’t want the world to see it’s time to button down your privacy settings. This infographic from the people at Marketo illustrates how Graph Search affects users and gives advice on customizing privacy settings for better control.

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Marketing Social Media banner ads Marketing and Advertising native advertising Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques.

February 17: This week in social media

Sherrilynne Starkie

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. How do you use lists?

Facebook and hashtags: at long last

Sherrilynne Starkie

Featured Headline Marketing Facebook Hashtag Twitter A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags !

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

Content demand: how to cope

Sherrilynne Starkie

According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It means extending publishing beyond the marketing department to include employees across the organization.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. Content marketing delivers sales leads.

Pinterest updates terms of service

Sherrilynne Starkie

Related posts: Content marketing is king. There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). changes to its terms of service to address many of these concerns.