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12 Secret Facebook Features Every Marketer Should Use

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Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Facebook Social Media Marketing Marketing Social media marketing

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. 12 Steps to Social Media Marketing Success Research and know your audience.

Don’t Make These 9 Social Media Marketing Mistakes

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Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013.

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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Social media marketing is vital for business growth these days. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. 8 social media marketing mistakes to avoid.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

15 Fantastic Books on Social Media Marketing

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Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Social Media Marketing Branding Content marketing Social media marketing

The Role of Color in Marketing [Infographics]

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Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing.

25 Excellent Content Marketing Tools for Your Brand

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Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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7 Ways to Raise Facebook Engagement [Infographic]

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As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. The social network has been evolving into a paid marketing platform for quite some time, and now brands are being pushed to purchase ads in order to reach their followers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

120 Marketing Tactics for Blogs

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Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

20 LinkedIn Mistakes That Turn Off Potential Customers

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It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.

Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

5 Mistakes That Prevent Your Content From Going Viral

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There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. The goal of viral marketing is to inspire people to spread your message for you. Your content-marketing timing is bad.

9 Awesome Tools for Content Authors and Bloggers

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Content marketing isn’t easy. Content Marketing Ideas Generator. Enter a target audience in this tool and what knowledge will benefit them, and be rewarded with 20 content marketing ideas: 3. It requires discipline, focus, and a lot of hard work.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Learn Social Media Marketing: 15 Blogs for Beginners

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Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

Content Marketing: How to Measure Its Effectiveness [Infographic]

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Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales.

10 Ways to Get More People to Read Your Content

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Content marketing creates brand loyalty by engaging current customers and attracting new ones. It’s a time-tested marketing method that consistently increases the value of your brand. Email marketing Email marketing still trumps social media marketing when it comes to driving traffic.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

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Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. 78% of CMOs think that custom content is the future of marketing.

How to Use Twitter Cards in Social Media Marketing

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How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.

Measuring Your Content Marketing Success [Infographic]

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Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. How do you measure content marketing?

A Beginners Guide to Content Marketing [Plus Infographic]

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Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing.

3 Proven Ways to Dramatically Improve Website Traffic

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Your visitors will leave comments for 3 reasons: They want to thank you for your post They have a question that they hope you can answer They may be trying to see how responsive and communicative you are In the world of B2C marketing, it’s imperative to participate in these conversations.

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20 Social Media Marketing Blogs You Should Read in 2013

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Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place!

8 Free Content Marketing eBooks

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Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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How to Increase YouTube Engagement [Infographic]

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Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

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Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

10 Examples of Social Media ROI [Infographic]

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The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? Sales and market share increased 25%.

How to Create Perfect Headlines for Social Media Posts

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How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.

Timing Your Social Media Marketing

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Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts.

8 LinkedIn Tools for Business

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LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers.

37 of the Best Facebook Page Apps for Brand Marketing

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One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . 37 of the Best Facebook Page Apps for Brand Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

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Social Media is Key to B2B Content Marketing [Report]

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91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

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10 Great Alternatives to the Google Keyword Research Tool

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Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

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Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.

A Comprehensive Guide to Your Social Media Image Sizes

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Harnessing the power of images makes your social media marketing more powerful and memorable. A Comprehensive Guide to Your Social Media Image Sizes is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Make an impact with your social media images!

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

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Employing these tactics will help your social media marketing efforts pay off. Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Creating great content isn’t enough.

30 Resources and Tips for Using Pinterest to Market Your Business

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I just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing.